Now that we are in the midst of Covid-19, this is the time to develop your business and marketing plan, keep ahead of the game, be prepared for the “new normal” and thrive. There have been many descriptions of Covid-19 but one that resonates most is that we are at war with the virus….
Farming and Rural businesses From food and farming, to the tourism and retail industries, Covid19 is having a devastating effect on the economy in the East of England. But there are opportunities to adapt, change and re-grow agricultural and rural businesses now and in the future. The Effect Now The closure of schools,…
The UK has committed to becoming net zero by 2050. Many have been talking about sustainable solutions to the way we live but now it’s law. Global temperatures continue to rise, with the very visible impacts of flood, disease and drought. Farmers are at the forefront of this impact, but they can be a…
We’re delighted to launch our new vision for the East of England Economy. ARCs Vision is to promote sustainable development across the East of England by helping agricultural and rural business clients increase productivity through harnessing natural assets, scientific knowledge and technology to maximize the opportunities the 21st Century offers. ARC will support businesses…
Many businesses start their planning for the year ahead around now. I like to take stock of the past year as it slips away and we enter Autumn, to help me as I prepare for the year ahead. People who work on the land are very busy preparing for the year ahead and in…
Soil censors, animal welfare tracking systems and blueberries may all have a vital role to play in challenging climate change. Climate change will have both a physical and social impact on our world. That is a given. But it is how our agricultural sector can respond to climate change, which is key. The world…
Are you surrounded by a possible source of income which you hadn’t even realised? Heritage assets such as ancient buildings, or a site which played a key part in history, could attract public grant funding; and provide a valuable ongoing source of income. Perhaps you may have a barn or outbuildings that could be…
‘I trust you because your customer service is great. I trust you because your product is good quality and reliable. I trust you because I know I can get in touch with you if I need to. I trust you because you clearly value my custom and I feel special. I trust you because I like you. I trust…
4 simple actions every customer-focused company should be adopting Customer satisfaction has fallen in the UK on two consecutive periods to 77.9% from a peak in July 2017 when it reached 78.2%. This demonstrates the difficulty businesses face when trying to meet the needs of a very discerning customer who has an abundance of…
It can be astonishing how many marketing projects are created without a clear brief. To set out on the right foot when starting work on a project, it is important to have a very clear idea of what you need and how it can be achieved. This might be the development of a new…
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