C is for Christmas – the festive season provides you with the opportunity to achieve your sales forecast. Preparation is the key.
H is for Hours – once you have decided upon your Christmas period opening hours make make sure they are clearly visible to passing customers
R is for Range – this is the one time of year when you can be a bit more adventurous in your offering. When adding groceries to your selection consider offering the brand leader in a category plus a value label line in the same category. That way you won’t end up with over duplication and a poor sales rate.
I is for Interesting – make your sales space look both interesting and different. Manufacturers / Producers often wrap their products with a Christmas message, this coupled with a few decorations can transform your shop.
S is for Staples – don’t forget to cover those staples like milk, eggs and bread, which people always seem to run out of at the wrong time.
T is for Treats – Christmas provides an opportunity to expand in areas like confectionery, nuts and cakes
M is for Merchandising – take a fresh look at your layout. Think about where to site the products your customers will be looking for. Remember eye level is buy level.
A is for Attention to detail – are areas clearly defined and items clearly priced?
S is for Samples – knowing your likely peaks and troughs set aside some time in quieter periods to sample some of the items you have brought in specially for Christmas. Try leads to Buy.
To find out how ARC can help you develop your retail offer click here