Site Development Assessment is an objective appraisal of a tourism development concept based on planning policy, the views of local tourism experts and market intelligence. The assessments are often used in planning applications to help support the business case for tourism development.
Examples of Site Development Assessments we’ve undertaken include evaluating:
- The supply and demand for accommodation in a location, to assess the feasibility of developing the redundant farm buildings as accommodation
- The need for additional accommodation, based on existing supply and demand for similar accommodation type in the area
- Plans to extend existing accommodation, or develop their core business offer with onsite leisure activities
What does a Site Development Assessment include?
Site Development Assessment is an analysis of market supply, need and demand of a proposed tourism development. The assessment looks at the following market factors:
- Supply – based on current registered stock of a similar type within a reasonable radius of the proposed site
- Need – (the inability of present supply to meet demand) indicated using occupancy figures
- Demand – an appraisal of the market trends, economic factors views from experts
- Volume and Value of tourism to the district based on industry-recognised economic modelling
- Policy and Economic Impact – compliance with main local and regional planning policies
Key Benefits of the Assessment:
- Customized analysis
- Exclusive regional and national facts and figures
- Latest sector trends
- Realistic and practical recommendations
So, whether you’re looking to make a planning application or putting together a business plan for tourism development Site Development Assessment can support your case.